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SEAMS backstage London Fashion Week SS16

October 1, 2015

We had a full week at London Fashion Week SS16, starting off in the fit room at Top Shop Unique, where models rushed through being fitted for the catwalk. Then onto backstage where SEAMS was on hand to look after make-up artists and hairdressers hands.

We love this pic of SEAMS Hand Cream peaking out of Make-up artist Stephanie G-M’s kit at Joanna Stocker.

SEAMS Hand cream backstage London fashion Week Joanne Stoker

Then at Jasper Conran and Osman SEAMS was there to help heal the pin pricked fingers of seamstresses hands as they made alterations minutes before the models walked.

Osman Backstage LFW SS16

Osman red dress LFW SS16

My favourite was as a guest at the talented Julien Macdonald’s spectacular show at Spitalfields market. Whose wedding dress drew gasps from the audience.

Karen J Gerrard with Jullien Macdonald

Look after your hands this week as the temperature starts to drop.


Karen J Gerrard


Simply Sewing Magazine Do we really need to shake hands?
Simply Sewing Magazine
Do we really need to shake hands?

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