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The SEAMS Story So Far..

January 21, 2015

Do you remember the Human League song that starts ‘I was working as a waitress in a cocktail bar? Well I just heard it on the radio and it promoted me to write this blog post! I want to explain the circumstances that led me to launch SEAMS.

When the idea first came into my head I was studying millinery at fashion college – my hands were dry and sore, and ceaselessly being pricked by needles and rubbed by fabric. I needed a hand cream which was healing, soothing and nourishing while also being quickly absorbed, but there just wasn’t anything out there that did the jb – so I decided there and then whilst sewing some binding on a hat to launch my own.
Having a daily hand care routine is so important – everything we touch removes the moisture from our skin, and so I wanted to create a go-to product for everything you need for hand care – something that would take only a few seconds to apply, but would make so much difference to how hands look and feel. So I found a wonderful pharmacist and got to work on translating my ideas.

There were a few things that were really important to me. The first was ensuring that SEAMS was produced in the UK (so much so that I travelled the length and breadth of the country and found one that is clean enough to eat off the floors!) – I had to be able to work with people face to face and support our country’s manufacturers. Secondly, I wanted to ensure that SEAMS delivered everything I claimed it would by using only the very best ingredients – that’s why each ingredient within SEAMS works in perfect harmony with the others; ensuring they blend together to make the perfect combination. Lastly I wanted SEAMS to be absorbed by the skin within 60 seconds, because I know that the modern woman doesn’t have time to waste!

It’s been 18 months since I launched SEAMS and I couldn’t have asked for more – many customers have told me it’s the best hand cream they’ve ever used, which makes me incredibly proud, and as well as being stocked in some of the world’s most prestigious spas and featured in top magazines, I’m now working on developing five additional products. SEAMS looks like it’s well on the way to becoming a handbag staple – all I can say is thank goodness I realised I was terrible at making hats and moved in to hand cream instead!

Karen J Gerrard

SEAMS Hand Cream story so far.

HANDS UP A day in the life of a seamstresses HANDS Johanne Bertaux-Strenna
A day in the life of a seamstresses HANDS Johanne Bertaux-Strenna

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