As Autumn/Winter fashions hit the stores, the fashion world is getting ready for the Spring/Summer’ 14 catwalk shows, and Seams is giving a helping hand!

Seams is honoured to be part of London Fashion Week by making its backstage debut at many of the shows. I was lucky enough to get a quick glance of the  behind-the-scenes buzz normally reserved for designers, models and the rest of their teams. The creative energy oozing offstage is electric and I was in awe watching some of the amazing designs come together. Time is clearly of the essence and SEAMS is playing a big part in the couturiers last minute sewing and stitching, as they need to soften their needle-worn sore hands before they dress the models for the catwalk. They tell me Seams is the only cream to do that without leaving a greasy residue on the fabulous fabrics. Make-up artists too are stashing SEAMS in their kits to help soften the models hands and nails before they hit the catwalk.

I cannot wait to see what the rest of the week has in store for fashion and for SEAMS, so I will be back next week with some more backstage blogging. Until then, have a good weekend!

Karen J