I should have guessed that the month of September would be an exclusive one for SEAMS when it began with a fabulous review gracing the pages of Harpers Bazaar at the beginning of the month…..

The fashion connection followed at London Fashion Week. Whilst Seams helped fashion hands backstage at the shows of  Top Shop Unique, Jasper Conran, Meadham Kirchhof, Antipodium and Nicholas Kirkwood. I spotted a tube of SEAMS HAND CREAM in the handbag of one of fashion’s front-row elite! I had given The Telegraph’s Fashion Director Hilary Alexander OBE a hand cream to try four months ago at a fashion soiree, so I was so honoured to see her still using it while sitting by the runway at the Osman show! “I always have it in my bag” she told me. “It’s the perfect size and makes my hands gorgeously soft” Wow I am proud to say the least…

Whilst SEAMS was working hard smoothing fashions most hard-working hands, tubes were also taking centre stage behind-the-scenes at London’s Theatreland. At the press night of Storm in a Flower Vase I spotted actress Anita Dobson using SEAMS HAND CREAM. “Not only does it feel wonderful on your skin and absolutely does the trick, but it also smells divine!”

And if that wasn’t enough. SEAMS” reputation seemed to have spread amongst celebrity chauffeurs too! Whilst sharing a ride home with presenter and writer Jilly Johnson (who also told me how SEAMS is “so soothing without being greasy”), her driver opened his glove compartment to reveal a tube of SEAMS. ” I like it too”

This is what makes SEAMS so unique. Covetable yet curing, fashionable yet functional; exclusive yet inclusive…. Seams can ft into everyone’s lives!

Karen J Gerrard